The term "image rights" refers to an individual's proprietary right in their personality - the right to prevent unauthorised use of their name, likeness or physical or style characteristics, signatures, nicknames or slogans associated with them. The terms "personality rights" or "publicity rights" may also sometimes be used. The UK has no codified law of privacy or image rights as such. Accordingly, the protection of image rights in the UK is confusing and you should contact us if you need assistance in this area.